I am the founder of ULIKING brand and also a Nordic culture enthusiast.

During my college years, I found that my classmates like to express their own attitudes and styles through jewelry, but due to the fact that the hobby is too niche, it's hard to find the right jewelry for them.

Therefore, I decided to create the ULIKING brand with my designer classmates after I graduated from the university to find the right personalized jewelry for my friends with unique hobbies.